Thursday, April 18, 2013
What is #1 chocolate bar in Iceland? Prince Polo. It is one of three most popular chocolate wafer in Poland. Prince Polo is a chocolate-covered wafer, with four layers of thin biscuits joined by three layers of chocolate- flavoured filling. It was first launched in early 1950s by Olza in Cieszyn, now the owner is Kraft Foods. But since the beginning the recipe is the same. Thanks to this the flavour remains unique and extraordinary. Prince Polo came to Iceland in 1955 and since then it is market leading brand. The status of Prince Polo in Iceland was unique and can be described to be similar to the status of Coca-Cola in the United States. Even the president of Iceland Ólafur Ragnar Grímsson, when he visited Poland, said “A whole Icelanders generation has grown on two things - the American Coca-Cola and the Polish Prince Polo”. There even was a very popular song about the brand.